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Asustek’s Low Cost Laptops In India

asus-eee-pcAsustek is famous company that has managed to carve a niche for itself in the highly competitive western market. It’s a Taiwan based company with global operations. Why we are talking about this company is because of its expertise at providing low cost laptops. It has already managed to garner a significant market share in USA and is now targeting highly potential Indian market. It is focusing on Indian market with its Eee PC range of low-cost laptops.


Asustek made an impressive start in low cost laptop section. Within the first two months of its launch in Taiwan it managed to sell more than four lakhs units. Indian market is a highly prosperous one and seeing that it comes as no surprise to find Asustek’s interest in the emerging market of India. Company is offering the cheapest model at Rs 13,000 and that includes duties. Actually company was planning to launch laptops earlier but the demand for its units in other parts of world outstripped the supply. That explains why they are having this delayed launch in the Indian market.


The products launched by company will allow users to surf net, sending e-mails and use Skype and MSN among others. It will also have Wi-Fi connectivity, LAN card and USB ports among other features. The laptop will be using flash memory of cell phones instead of traditional memory. It weighs less than 1 kg and has storage capacity of 2 GB to 4 GB. The size of Eee PC resembles to a small diary and it operates on Linux operating system. It will be very useful in India considering its vast potential in educational institutions.