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Mobile TV


TV On Mobile is a new concept which has spread like fire amongst the population with interest in technology and gadgets. TV and mobile are two of the most common gadgets in India. In fact, India has almost 120 million TV sets and 235 million mobile phone connections. Telecom Regulatory Authority of India (Trai) has also approved the idea of accessing TV on mobile. With India’s apparent passion in these two medium of entertainment, the prospects are really bright. According to one estimate 5 to 8 million people would be availing this feature in coming times.


To go slightly deep into this new technology, Mobile TV refers to Live TV transmitted through digital broadcasting technologies. DMB and DVB-H (digital video broadcasting-handheld) can be considered as example. Another interesting fact is Mobile TV does not require 3G. Taking the lead, market leader Nokia has already launched N92 and N77 which are DVB-H enabled. Delhi users can watch eight channels of Doordarshan. Rest of the India will wait for this service as the launching process by Nokia is in process.


Many companies have already started their preparation for this new thing by collaborating with other technology giants. For example Vodafone and MTV has joined hands to launch several animated music videos. Similarly Star Mobile Entertainment has tied up with Sony Ericsson and together they will offer many programs on Sony’s handsets in Walkman and Cyber-shot category. Reliance and Idea have also started to offer this service where one can watch his desired programs by paying certain amount. As of now the future of TV on Mobile seems very bright with many new players waiting to launch their services n this potentially huge segment.


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